Dog Tag Bakery is a non-profit bakery that empowers veterans and military families to build resilience, find renewed purpose, and forge community. I worked with Dog Tag Bakery to help craft their holiday initiative centered around the theme of love, peace and joy. After some initial exploration we leveraged the familiarity of the bakery’s use of red, white and blue in a way that felt more celebratory than patriotic through the application of bold patterns across various customer touch points.